When Fabletics sells something to people, they encourage them to tell their friends about the product. They realize most people who are happy will be excited to tell everyone they know about the great deal they got. The people who they tell will then purchase the same or a similar outfit. This is how the power of the crowd works and Fabletics is doing what they can to make sure they are offering everything possible to the people who are buying their clothes. They want to make the power of the crowd even stronger than what it is right now.
Kate Hudson has had a lot to do with the power of the crowd. As one of the most relatable celebrity ambassadors, Kate Hudson knew it was important to show off the things she liked about the brand and the things she did to make a difference for others. She wanted people to know they would have a great opportunity if they purchased clothes from Fabletics. She wanted everyone to know they were important to the brand and decided clothes that would fit any person with any style and any body type. Kate Hudson knew what it would take to have these clothes and to make a difference so she did just that when she was showing off the brand.
While things have changed in some areas of the fashion industry, Fabletics has not changed anything. In fact, they have worked to keep their brand the same. They knew what worked from the beginning and they stuck to that type of brand model. They also knew it would be important to their customers if they continued to help them in any way possible. They did not get rid of the style quiz and plan to use it as long as they are in business.
For Fabletics to do this, they had to make sure they were prepared with personal stylists who could actually help them with the business. In fact, they knew it would be up to them if they were going to make a change in the industry. They had to be the right type of disruptor so they could help other people out with their fashion needs. It was what the people needed and Fabletics felt they were the company who was going to be able to provide that to everyone who was a part of the industry.
Even for those who are not traditionally able to shop online, Fabletics provides the perfect backdrop for great opportunities. They knew what they would have to do in every situation so they did that on their own. They also knew things would get better if they were going to change the industry. They did change the industry and now many other brands are trying to copy what they originally did. While there are some copies of Fabletics, none can have the same type of success they have had since they started their business and none will have that type of success in the future.